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One Stone, Three Birds" TCL shows the key hand in the chess game of industrial globalization and industrial chain
发表时间:2022-11-28     阅读次数:     字体:【

On the morning of December 20, the construction of TCL India Integrated intelligent Manufacturing Industrial Park for modular and complete machine was officially started in Tirupati, AndhraPradesh. After the completion of this project, TCL has strongly demonstrated the key hand of industrial globalization chain chess! Can be called three birds with one stone -- will successfully build India's first intelligent manufacturing base of integrated modules and complete machines; Give full play to its leading edge in technology and efficiency in the semiconductor display industry; With the support layout of upstream and downstream industries, the company has become a global leading enterprise with the integration ability of the whole semiconductor display industry chain.

Just last month, China Star Optoelectronics started production of the 11th generation of TFT-LCD and AMOLED new display device production line (t6); The production line of the 11th generation of ultra HD display devices (t7) also began construction on the same day. t6 from construction to production, miraculously only in less than two years, together with the t7 start-up layout, Shenzhen will be built into the world's largest large screen industry base, the most competitive, the most advanced technology semiconductor display industry base!

Now TCL seems to be plotting a delicate chess game as it expands its display industry globalization footprint into India.

Middle disc kill for many years to keep steady in the victory

Over the past 40 years of reform and opening up, China has made great progress in many areas and has become the world's factory in many fields. However, in some high-end industries, we are still weak. We are also highly dependent on international trade for products such as chips, aircraft engines and high-end CNC machine tools, including display screens, which are known as the "food of the electronics industry".

(" Lack of core and lack of screen "has long plagued Chinese industry)

The current information age is inseparable from computers, mobile phones, network routers and LCD screens and other equipment. And these end products need to use a variety of semiconductor integrated circuits (ics) and components. The semiconductor industry, in its broad sense, is the upstream that has decisive control over this era. Master this upstream industry and you can wield influence from a commanding position.

For years, China's entire electronics industry has been in a state of anxiety.

It was only in recent years that China gained a foothold in semiconductor displays with the rise of a group of display panel manufacturers, such as China Star Optoelectronics.

In 2009, in the early stage of the national display panel into the strategic emerging industry development focus, China Star Optoelectronics was established under the spotlight of thousands of attention. In early 2012, China Star Optoelectronics was recognized as "the first batch of strategic emerging industry bases in Guangdong Province". The strategic support of the government reflects the urgent need for independent control of display panel technology.

(China Star Optoelectronics was established in 2009)

At present, Huaxing Optoelectronics is mainly engaged in the research and development, production and sales of semiconductor display panels. There are 6 production lines completed or under construction, with a total investment of nearly 200 billion yuan. Huaxing not only has the first generation panel line in China that completely relies on independent innovation and independent construction, but also actively promotes the construction of the domestic LCD panel industry chain, which is of great significance for China to establish the competitiveness of the flat panel display industry, optimize the industrial structure, and implement industrial transformation and upgrading.

With self-organized team, independent construction and independent innovation, the business efficiency is at the leading level in the industry. China Star Optoelectronics continues to create a number of records -- the largest single electronic factory in Asia, the world's best production line, the world's largest single production capacity of 8.5 generation line, the world's fastest panel industry construction project, by the end of the third quarter of this year, the cumulative application of 13,624 Chinese patents, 7388 patents in the United States, the core technology patent capacity ranks the leading level of Chinese enterprises...

Weiqi people are all to find a good hand for joy, but Huaxing photoelectric is not simple pursuit of a good hand and the so-called one move to control the enemy. Whether playing chess or making a board, it is a process and a long-term process. For a process, there must be ups and downs, ebbs and flows. Competition to the end, winning or losing must not be a moment of high and low, but to see after a long time to adhere to the level that can be reached.

(Fully automated and intelligent production workshop of Huaxing Factory)

In recent years, TCL has guided China Star Optoelectronics to aim at cutting-edge technologies, develop and innovate independently by emphasizing the independent development path. Adhering to quality expansion, taking a differentiated route, driving extreme operation and building a flexible intelligent manufacturing system, TCL has further promoted its competitive strength in the overall industry to continue to improve.

Specifically, China Star Optoelectronics with three clever chess for its control of the future development direction has laid a solid foundation.

The first step is to break through barriers through independent innovation. The world's highest resolution 31 "8K products, the world's highest penetration 55UHDRGB products, the world's most ultra-thin 55UHD products, and the world's largest 110" ultra HD curved LCD won the Guinness World Record, all reflect today's leading technology level. Huaxing Optoelectronics also gives priority to the layout of "quantum dot material synthesis", "quantum dot printing devices", "printing display technology", "G4.5 printing display platform" and "G8.5 printing display platform".

The second trick, improve the quality and efficiency of the difference. Each layout of Huaxing Optoelectronics is based on technology trends and market demand. t1 plant uses mature Al process to produce small and medium sized TV panels. t2 plant uses more advanced Cu process to produce large-size high-end TV panels, becoming the first mass production Cu/Cu process line in China; t3 factory adopts internationally leading LIPS technology, the product line is extended to mobile phones and tablet panels; t4 factory uses the latest flexible OLED technology to produce foldable panels for mobile phones and tablets. China Star's operating efficiency and profitability are among the industry leaders in the world, with EBITDA% and other indicators leading the industry for 22 consecutive quarters.

Third, build intelligent flexible intelligent manufacturing system. China Star Optoelectronics has independently developed a flexible intelligent manufacturing system, including intelligent design, intelligent operation, intelligent production and intelligent decision-making four structures, to achieve intelligent interaction between equipment and equipment, intelligent perception between equipment and products, and intelligent communication between equipment and people, becoming a global panel enterprise automation, information, intelligent application model. Through the new generation of information technologies such as big data, cloud computing, Internet of Things and mobile APP, Huaxing Optoelectronics has realized the seamless connection between virtual data stream and physical product stream, flexibly producing customized products according to customer needs. In the next few years, TCL will also invest in the flexible intelligent manufacturing scale of China Star OptoElectronics to reach the world's first-class level.

The big picture vision focuses on the world and the future

TCL is accelerating its global business layout in recent years. With the launch of the European Research and Development Center this fall, TCL has increased the number of research and development facilities worldwide to 28, with 10 joint laboratories and operations in more than 160 countries and regions.

(Speech by Li Dongsheng, Chairman and CEO of TCL Corporation and Chairman of China Star Optoelectronics)

Li Dongsheng, chairman and CEO of TCL, who is at the helm of the globalization promotion, sounded the horn of the next round of globalization at the ceremony of TCL India Industrial Park. He said that TCL will unswervingly take the road of globalization with the courage of pioneers, and will become the world's leading semiconductor display and material supplier and consumer electronics company through unremitting efforts and investment.

"The India project is the first step of China Star Optronics' overseas layout. After the completion of the project, China Star Optronics will realize global intelligent manufacturing and global delivery, and improve the level of service to global customers and partners." Kim Woo Sik, a senior vice chairman of TCL and CEO of Hwasung Optrics, pointed out the significance of TCL's Indian industrial park to Hwasung Optrics.

(Speech by Kim Woo Sik, Senior Vice President of TCL Corporation and CEO of Huaxing Optoelectronics)

The Indian market is an important strategic market for TCL. This time, TCL not only sells products to consumers, but also introduces TCL's ability in industrial integration. With the capital - and technology-intensive semiconductor display industry as the core, TCL simultaneously introduces upstream and downstream supporting enterprises to establish the local industrial ecology. TCL should take root in India and become one of the most competitive local enterprises in India.

(Welcome speech by Wang Cheng, Senior Vice President of TCL Corporation and CEO of TCL Electronics)

TCL is the first enterprise in China to establish the advantage of vertical industrial chain integration of "LCD panel - backlight module - TV/mobile phone complete machine". This set of mature industrial chain samples is now cleverly transplanted to the Indian market, which is an important step for TCL to realize the upstream and downstream interaction of products, give full play to the advantages of industrial chain integration, and deepen the implementation of global strategy. According to the plan, China Star Optronics India module project will integrate the production of large-size TV screens and small and medium-sized mobile terminal display screens, with the planned annual output of 8 million 22-55 "large-size TV panels and 30 million 3.5" -8 "small-size mobile phone panels.

(Bird 's-eye view of TCL Indian Industrial Park)

Li Dongsheng said at this year's IFA exhibition that TCL is now in the process of becoming a competitive global enterprise, and it is necessary to complete the pre-positioning of supply chain. However, each country has different industrial policies, so it needs to adapt to local conditions.

Therefore, a favorable policy environment is an important condition for the smooth layout of TCL's global industrial chain. Nara Chandrababu Naidu, governor of AndhraPradesh State of India, and Nara Lokesh, Minister of Electronics and Information of India, said that TCL India Industry Project is a major project of AP state of India, and the project is of great significance to the industrial upgrading and economic development of AP state. China will actively support the TCL India Industrial Park project and provide all-round support and services for the smooth implementation and completion of the project.

China Star Optoelectronics has successfully made a solid step in India. I believe that TCL will take China Star Optoelectronics as the basis to release more energy of the global display industry chain in the regional market.

In the field of electronics, to achieve absolute success, strong industry chain integration ability is a prerequisite. Without the industry chain integration ability, it is difficult for enterprises to seize new markets, and any problem in the industry chain will make enterprises face great risks. At present, many Chinese TV brands such as TCL, Xiaomi and Skyworth have increased their presence in the Indian market. Global mobile phone manufacturers such as Samsung, Xiaomi, OPPO, VIVO and other mainstream mobile phone brands have set up production bases in India. Therefore, the demand for size display will grow steadily in the next few years, which is an excellent opportunity for China Star Optoelectronics.

TCL is expected to show the global industrial chain chess game, and the back hand is constantly clever!

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